Is Personalisation the Motor Trade’s Future?

Personalisation is becoming more prevalent in many industries, and it is being seen as a potent force in the area of the online motor trade. Good results are being experienced where the needs and desires of the customer are rapidly addressed.

The Data Advantage
Innovations in technology mean that retailers know more about their customers with the help of big data. To understand more about big data and what it can do, it might be helpful to read this piece in The Guardian.

For retailers, having big data at their disposal means that bespoke online experiences can be created and products can be tailored to specific desires. Technology can be used to identify what customers are likely to want or is relevant to their lifestyle and present these options at opportune moments.

Anticipating Customer Preferences
Using data to give customers curated choices is already being seen in online retail spaces suchas Amazon. A customer browsing Amazon may type in a generic product name and be presented with a wide array of choices, but using data to anticipate what they may need meansthat their top picks are aligned with what the retailer knows of the customer’s preferences.

By using data, online car retailers can predict what vehicles may be of interest to their clients, what colours they may like and the kind of budget range that is appropriate. In this way, choices that align with the kind of factors likely to shape the ultimate purchase can be presented. This kind of filtering process can save a lot of time, and a focused range of choices is seen to help customers and drive up sales. When it comes to motor trade insurance a similar effect may be experienced. Tailoring choices that represent good value can be matched with a customer’s circumstances for greater relevance. If finding the best deals going in motor trade insurance
appeals to you, it would be worth looking at, where you will find large collection of the most competitive offers.

The retail arena is becoming more competitive. As people become busier, they appreciate being shown options that are relevant to them, and they appreciate not having to waste time sifting through choices of no interest. This information can be useful when considering how to make online motor retailing more efficient and effective.

Six tips for dressing for the races

For special occasions, it’s always difficult knowing how to dress. An event such as the races could prove most challenging thanks to strict and traditional dress codes. You want to feel elegant but comfortable, and ideally buy something you can wear more than once. You may want to go bold and stand out from the crowd or perhaps you want a more chic look.

According to Chronicle Live, approximately 152,000 spectators visited the Grand National this year, which means plenty of inspirational outfits for all you race goers. With our top six tips, you should be well on your way to dressing stylishly for the races.

Study your racecourse

This will give you a good idea of where to start when choosing what to wear.

High heels or flats?

It is best to avoid high heels as you will spend most of the day on your feet and you don’t want to be that girl with bare feet, stumbling home. You could wear flat shoes, but the most attractive option might be wedges or espadrilles.

What is the best colour to wear?

You could experiment with bright and bold or opt for something more neutral. Try on some colourful maxi dresses or a pastel coloured cocktail number. It’s best to wear what you feel amazing in!

Plain or patterned?

It all depends on how you feel donning a bold pattern or whether you prefer an understated look. Shorter numbers might be suited to a bold or delicate flower print and maxi dresses may look best plain. Polkas dots and simple stripes can give a classic look to any length.

Long or short?

Again, dress in what you feel comfortable in as you will be wearing it for most of the day (and possibly well into the evening too!). Wearing something long could cover all bases in terms of comfort, elegance and keeping warm or cool. There is lots of flexibility and various styles for the longer dress as seen here, for example: AX Paris maxi dresses.

What about hair accessories?

Certain races require a hat or a headpiece. However, if there is no prerequisite, you have the choice of bows, headbands, clips and more. If your outfit is quite daring, perhaps choose simpler accessories and the opposite if your chosen garment is more of a classic item.

Facts to know about the Goodwood Festival of Speed

Taking place in the parkland surrounding Goodwood House, home of Lord March, the Goodwood Festival of Speed sees everything from historic racecars to the latest supercars being raced up the Hillclimb track. Read on to find out the key facts and figures concerning one of the year’s biggest celebrations of motorsport.

Key facts about the festival:

Taking place between 4th-7th July 2019, more than 498,000 tickets and wristbands will be printed for the Goodwood Festival of Speed, which, along with the F1 Paddock Club Monaco, provides visitors with one of the most iconic sporting spectacles of the year.

The total amount of mileage covered on the Hillclimb throughout the weekend will be roughly 4,200 miles, which is the same distance as driving from Goodwood to New York! Approximately 4,500 bales of hay will be used to set up the Hillclimb and off-road areas, whilst 12 miles of trackway will be laid. 3,800 of those hay bales will be used to line the track, whilst a team of 300 marshals will ensure that the event runs smoothly, with 600 radios making up the festival’s communication network.

More than 2,000 signs will be erected across the estate, whilst over 10,000 cups of tea will be served in Goodwood House. You can enjoy your cups of tea on one of the 1,000 picnic benches which are brought in. Hydration will not be overlooked either, with more than one million litres of water being kept on site. For those who prefer something slightly stronger, roughly 6,300 pints of Goodwood Lager will be pulled, along with 2,900 bottles of Veuve Clicquot and 2,500 glasses of Pimms.

Key things to look out for:

According to Autosport, there are reports that Damon Hill will be driving one of his former rival Michael Schumacher’s Formula 1 cars during the festival, as part of a celebration of Schumacher’s career.

Much like the F1 Paddock Club Monaco, there will be plenty for visitors to enjoy at the Goodwood Festival of Speed this year, with over 300 exhibitors set to be on site and over 200 temporary structures being built.

Interestingly, enough temporary power to power the whole of Chichester is needed to stage the event, where the collective horsepower of the cars running on the hill will be approximately 120,000bhp!

How to choose a radiator for your bathroom

When planning a new bathroom, the simple three-piece suite will no longer suffice.

Consumers have so much choice when considering a bathroom makeover, with walk-in showers, stunning bowl-style sinks and elegant designer tubs, not to mention the vast selection of furniture to complement the look. Once you have chosen the décor, picked your favourite taps and added mood lighting, there’s another bathroom essential that must not be overlooked: how will you heat the room?

Before you think about radiator style, first consider the size of the room and whether it’s insulated and double glazed. It’s important that there is enough output from your radiator to heat your room to the desired temperature.

Whether your style is fashionable or traditional, there are so many styles that will help you make your bathroom aesthetic pop. From cast iron radiators to heated towel rails, let’s look at what’s on offer and make sure you pick out the most suitable bathroom radiator for your needs.

Column radiators
Column radiators offer an on-trend aesthetic and are a stylish alternative to the more traditional radiator; Visit Apollo for a selection of column radiators
You can also choose between horizontal or vertical styles. This choice of radiator has a large surface area and therefore has a higher heat output for those who like to step out of the shower into a nice,warm room.

Heated towel rails
Bathroom towel rails are a perfect solution for those with a smaller room to heat. In addition to heating the room, they double up as a place to dry wet towels.
Trench heating
Many people are opting for glazed walls and large wet rooms. Trench heating is a good solution for rooms with limited wall space as the casing is sunk into the floor with only the grille on display.
If it’s high output and low energy that you’re looking for, energy efficient radiators may be an effective option. Ground source heat pumps extract heat from the ground that can be used to heat radiators. You can find out more at

Manufacturers have come a long way since the days of plain white panelled radiators. In addition to the many different styles on offer, you now have a choice of steel, aluminium,cast iron and brass, along with a huge selection of colours.

How satellites help you every day

You probably never think about the satellites high above us in orbit. However, theyhelp you out every day even though they are hundreds, if not thousands of kilometres above us. Here are just some of the ways that satellites do us a favour and we don’t even know it:
Eating your breakfast
Did you know that when you’re tucking into your bowl of cereal, the farmer who produced that cereal would have used radar satellite pictures to find out the best time to irrigate the fields and harvest their crop? Satellites played a helping hand in getting the food you enjoy onto your plate in optimum condition.
Watching live sports on the TV
From the cameras in the stadium to your TV screen, the footage is transmitted through a satellite before it reaches you. Hard to imagine that those instant images have been beamed through space in a split second to reach you as you enjoy the game from your sofa:

Satellite phone
On an expedition in the middle of nowhere and want to reassure your mum that all is well? Use a satellite phone to guarantee a signal wherever you are.
Paying for your coffee
We don’t tend to question how the money from our bank account reaches the merchant’s till so fast, especially when we just want to grab our morning caffeine fix and go. When we use our bank cards, the link between your bank and the
merchant’s cash register happens via satellite. Clever stuff, right?
Finding a great place to eat when in the city

Visiting somewhere new and not sure how to find the best places to visit or eat? A GPS satellite thousands of kilometres above where you are can pinpoint your exact location on a map and show you how to get where you want to go. It’s a little like reading the stars that travellers of yesteryear relied on, but with a little more technology! This is the same system that is used in cars to provide directions and Vehicle Tracking for fleet management. For more information on Vehicle Tracking, visit Vehicle Accessories.
Checking the weather
Satellites carry out vital work, collecting huge amounts of data on cloud movements,wind direction and precipitation levels. The data can then be analysed, and weather patterns predicted (with varying accuracy)

Tracking a flight
Ever used one of those apps so you can see when someone’s flight gets in? Well, aircraft transmit signals to a group of satellites. Thanks to these signals, air traffic controllers can ensure all planes stay safe and you can find out where your friend’s flight is.
Crossing the bridge
Did you know that whenever you cross that bridge to get to the other side, the reason the bridge stays put, and you don’t plummet to your death is thanks to engineers using satellites to monitor any ground movement? Satellites also keep an eye on road stability and the structure of the bridge.